A robotic owl for an apocalyptic future.

Robo-Owl

American High, a film production company, approached us with an unusual challenge: they needed a robotic owl for their movie "It's A Wonderful Binge."
The scene: An idyllic town suddenly flashes forward to an apocalyptic future. The town's mascot—once a friendly owl—has become a robotic creature. The flashback would be shot in dramatic black and white.
They needed:
  • • A futuristic owl with articulating segments
  • • Something that would read clearly on camera in black and white
  • • A prop that could perform—flutter wings, turn its head, express personality
This wasn't just a prop. It was a character.

The Questions We Asked

When you're asked to create a character—not just a prop—the questions multiply:

How do we make it look futuristic without anchoring it to any specific vision of the future?

Not steampunk. Not cyberpunk. Not retrofuturism. Not any particular sci-fi aesthetic. It needed to work in a story that didn't define exactly when or where this future was. It could be near-future, future-past, or far-future.

How do we create articulation that's smooth, believable, and silent enough for film?

Theater props can be loud and clunky. Film demands precision. Every joint had to move smoothly and silently—the camera would pick up any clicking, grinding, or jerking motion.

What does an owl look like without feathers?

Real owls hide their surprisingly long, slender legs under fluffy feathers. But a robotic owl? No feathers means those mechanics are exposed. Bearings, pivot points, all the inner workings on display.

How do we balance "robotic" with "owl" so it reads as both?

Too robotic and it's just a machine. Too owl-like and it's not futuristic. The form had to speak both languages simultaneously.

What kind of personality should this character have?

The eyes. That's where personality lives. What color? What shape? What do they communicate?

Designing Outside of Time

We made a deliberate choice: the Robo-Owl wouldn't belong to any specific era or aesthetic trend.
The shape, structure, and surface finish were carefully designed to create the illusion that this creature doesn't have a time or place. It's simultaneously familiar and alien. Recognizable as an owl, but clearly not natural.
The body: Clean geometric forms suggesting advanced manufacturing, but not overly complex. Simple enough to feel inevitable—like this is what a robotic owl would look like, not what it could look like in one particular imagined future.
The finish: Most of the Robo-Owl has an iron finish—industrial, weathered, apocalyptic. Believable in black and white cinematography.
The eyes: Bright orange. They light up. This is where we injected personality—mischievousness, malice, intelligence. The eyes make it alive.
The legs: Those hilariously long owl legs—usually hidden by feathers—are now exposed as mechanical linkages. It's anatomically accurate to real owls while being completely robotic. Truth in design.
Robo-Owl full body showing iron finish and articulating structure

Artful Articulation

No matter what the director needed the owl to do—a flutter of wing, a slow spooky head turn—the Robo-Owl was made to do it all.
The pivot action of the head is so silent and so smooth that if you turned around and suddenly it was staring at you, we wouldn't blame you for startling. That's what good film props do: they disappear into the world of the story.
Articulating joints:
  • Head — Full rotation, smooth and silent pivot
  • Wings — Flutter, spread, fold—creating silhouettes that read clearly on camera
  • Legs — Allowing stance adjustments and movement
  • Eyes — Light up with that orange glow
Every joint was engineered for performance. This wasn't decoration. It was a working character that had to deliver on set.
Robo-Owl with wings spread showing articulation
### The Long Leg Discovery **Fun fact:** Did you know owls' legs are hilariously long and slender? Most people don't realize it because they're usually covered up by fluffy feathers. But what happens in the future when robotic owls don't have feathers? Their long legs are exposed. This became one of our favorite details. All the mechanics, bearings, and pivot points are on display—turning a hidden anatomical truth into a visible design feature. It's both accurate to real owl anatomy and perfectly suited to a mechanical aesthetic. The constraint (no feathers) revealed the opportunity (show the mechanics).
Close-up of Robo-Owl's glowing orange eyes
Detail of Robo-Owl's exposed leg mechanics
Close-up of apocalyptic iron finish texture
Close-up of Robo-Owl's glowing orange eyes
Detail of Robo-Owl's exposed leg mechanics
Close-up of apocalyptic iron finish texture

In Its Natural Habitat: The Apocalypse

The Robo-Owl appears in "It's A Wonderful Binge" during a flashback to an apocalyptic future—shot in dramatic black and white.
In the story, best friends Hags and Andrew's lives take a turn, and the town's Christmas owl mascot gets loose in this future dystopia. The Robo-Owl had to be menacing, mischievous, and memorable.
Mission accomplished.
Robo-Owl on set in black and white

On set in apocalyptic future

Robo-Owl menacing pose

Menacing and mischievous

Robo-Owl with glowing eyes on set

Eyes glowing in the darkness

Film stills from "It's A Wonderful Binge" © American High & Hulu
The eyes make it alive. Orange, glowing, mischievous—that's where the character lived.
Robo-Owl Design Process
### About "It's A Wonderful Binge" A sequel to "The Binge," this film takes place in the near future where drugs and alcohol are illegal—except for one night a year. This year, however, The Binge happens on Christmas Eve. The film is filled with magical storybooks, animation, catchy songs, debauchery, mayhem, and a stellar cast including Dexter Darden, Eduardo Franco, Marta Piekarz, Zainne Saleh, and Danny Trejo. **Now streaming on Hulu** Produced by American High (Liverpool, NY). Previous films include "I Love My Dad" starring Patton Oswalt and "The Binge" with Vince Vaughn.
### The Build **Design:** Custom character design balancing owl anatomy with robotic aesthetics **Materials:** Post-consumer polymer (recycled plastic), apocalyptic acrylic finish, precious metal paint accents **Fabrication:** 3D printed components, hand-assembled **Hardware:** Stainless steel screws and pivot mechanisms **Electronics:** LED eyes with orange glow **Articulation:** Multiple pivot points for head, wings, and legs **Finish:** Hand-applied iron/apocalyptic finish, silent joint mechanisms **Requirements for Film:** Silent operation (no clicking, grinding, or mechanical noise). Smooth articulation visible on camera. Readable in black and white cinematography. Durable enough for multiple takes and handling. Expressive enough to convey character.

Designing for Someone Else's Future

This was a different kind of project for us. Usually, we're asking our own questions and following our own curiosity. With the Robo-Owl, we were answering someone else's creative vision.
But the process was still discovery:
  • How do you design for a future that isn't defined? We learned that sometimes the most "futuristic" design is the one that doesn't try to predict trends—it just exists outside of time.
  • How do you give personality to a machine? The eyes. Always the eyes. Orange, glowing, mischievous—that's where the character lived.
  • How do you make constraints into features? Owls have long legs under their feathers. No feathers on a robot? Perfect—show the mechanics. The constraint became the aesthetic.
  • How do you build for performance? Film demands precision we don't always need in sculpture or furniture. Every joint had to be silent and smooth. Different context, different standards.
The Robo-Owl taught us that even when the question comes from outside, there's still a journey of discovery in how you answer it.

Credits

Thank you to American High for the opportunity to create the Robo-Owl for "It's A Wonderful Binge."
If you like Christmas movies, high-jinks, and humor, give it a watch.
Now streaming on Hulu
Project Data
Title Robo-Owl Character Prop
Year 2022
Client American High
Film It's A Wonderful Binge
Streaming Hulu
Location Syracuse, NY
Category Character Design, Film Prop
Materials Post-consumer polymer, apocalyptic acrylic, precious metal paint, stainless steel
Features Articulating head, wings, legs; LED illuminated eyes
Design Challenge Timeless futuristic aesthetic for black and white cinematography
Status Featured in released film
Film stills from "It's A Wonderful Binge" © American High & Hulu
All other photos © Budmen Industries

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Collaborators

American High Isaac Budmen Budmen Industries team

Tags

film prop character design collaboration articulation client work